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Local Home Improvement PPC Specialists

Home Improvement PPC Powered by CRM, AI & Automation.

We combine Google Ads, call tracking, AI transcription, dynamic landing pages, fast servers, and fraud click protection to bring home improvement contractors better leads at a lower cost.

Google Partner Google Ads Certified 5.0 300+ accounts
Lead & Phone CRMTrack every call & lead
Dynamic Landing PagesBuilt for each search
Fraud Click ProtectionBlock junk traffic
Results DrivenBetter calls, lower CPL

Everything needed to turn home improvement clicks into real jobs.

Lead & Phone CRM

Track calls, forms, texts, follow-ups, and booked jobs in one place. Every lead tied back to the keyword, ad group, and landing page that produced it.

Dynamic Landing Pages

Fast city and keyword pages built to match each home improvement search. Sub-2-second mobile load times, dynamic city insertion, AI-driven copy variants.

Fraud Click Protection

Custom monitoring tools help reduce junk clicks and wasted ad spend. Suspect IPs, repeat clicks, and competitor attacks are flagged and excluded.

Smarter system

Why home improvement campaigns need a smarter system.

Home improvement is high-ticket, project-based, and intensely competitive. We use AI, automation, and precision targeting to deliver homeowners ready to consult — while filtering out tire-kickers and protecting your budget.

  • AI call transcription
  • Google API daily reporting
  • Dynamic city pages
  • Dynamic keyword insertion
  • Ultra-fast monitored servers
  • Custom fraud click tools
Good leads from $6 to $30per real home improvement conversion
Tens of thousands in ad spendmanaged monthly for happy clients
Real focus on call qualitynot just clicks
Trusted partners

Home improvement contractors trust Cyticx with their ads.

From single-trade specialists to full-service remodelers, our system runs the same way: better leads, lower CPL, real attribution.

RH
Ryan’s Home
Florida
RM
Remodel Pros
Tampa, FL
BR
Bath Remodel
Houston, TX
RC
Roofing Co
Atlanta, GA
KC
Kitchen Co
Phoenix, AZ
Real customer results

What better home improvement leads actually look like.

Three different remodel categories, three different attack plans, the same outcome: more booked consultations, less wasted spend.

Bath

Bathroom remodel — Florida

Project-based campaigns with consultation-form funnels. AI lead scoring auto-classifies budget and timeline.

$72
avg. CPL
+38%
booked consults
Roof

Roof replacement — multi-city

Search + Performance Max with separate landing pages for storm-damage, age-replacement, and full re-roof.

$95
avg. CPL
6.2×
ROAS
Kitchen

Kitchen remodel — high-end

Premium-keyword targeting plus dynamic city pages built around luxury kitchen renovation queries.

$110
avg. CPL
−42%
wasted spend
What owners say

Real words from home improvement owners.

★★★★★

We were drowning in window-shopper leads. Cyticx added a budget-qualifier to the form that filters at the inquiry stage. Now my sales team only calls qualified leads.

Patrick L.
Owner — Bath Remodel, FL
★★★★★

Roofing leads are brutal — every storm chaser spams ads. Cyticx separated the storm-damage funnel from the age-replacement funnel. Both work better than the old combined approach.

Carlos R.
Owner — Roofing Co, TX
★★★★★

Kitchen remodels run $40K-$80K per job. CPL of $110 sounds high until you see the 6× ROAS. The dynamic city pages convert at 9% on mobile.

Eric N.
Owner — Remodeling, AZ

From audit to launch, fast and focused.

We move fast, but we don’t rush the structure. New home improvement accounts are typically live and converting inside two weeks.

Audit

We review your account, tracking, search terms, and competition.

Build

We build campaigns, ad groups, landing pages, and call tracking.

Launch

We go live with precision targeting and hourly conversion monitoring.

Optimize

We test, optimize, and scale what’s working week over week.

Common questions from home improvement businesses.

How fast can you launch my home improvement campaigns?
New accounts are typically live and converting inside 14 days. Day 1-3 audit, day 4-7 campaign + landing page build, day 8-12 dynamic city/keyword pages, day 13-14 launch.
Do you handle high-ticket consultation funnels?
Yes. Home improvement is the highest-ticket vertical we run. We build consultation-request forms with budget, timeline, and project-type qualifiers — so by the time a lead reaches your sales team they’re pre-scored.
What about Google Local Services Ads (LSA)?
Some home improvement categories (roofing, HVAC, plumbing) are LSA-eligible. Bathroom and kitchen remodel typically are not. We run LSA where eligible alongside Search + Performance Max.
Can you work with my existing CRM?
Yes. We integrate with Salesforce, HubSpot, ServiceTitan, JobNimbus, and several call-tracking platforms. Where direct integration isn’t possible, we use Google Ads offline conversion imports.
Do you require a long-term contract?
No. Cyticx engagements are month-to-month. Clients stay because the numbers work.
Who owns the Google Ads account?
You do. Every account is created under your name and credentials. Cyticx gets manager-level access through our Google Ads MCC.

Want better home improvement leads from Google Ads?

We combine PPC, CRM, AI transcription, landing pages, and reporting to deliver more qualified consultations and real growth for your home improvement business.