Skip to content
Industry Programs

Built for your trade,
not a generic playbook.

Every home service vertical has its own customer behavior, search patterns, and competitive landscape. Cyticx builds Google Ads and SEO programs tailored to the trade, not adapted from a template.

Get a free audit → How we manage PPC →
Why it matters

Why industry-specific
marketing outperforms generic.

A one-size-fits-all campaign setup wastes budget. The differences between verticals are significant enough to demand a purpose-built approach.

01

Different customer behavior per vertical

A locksmith call is an emergency decision made in under 60 seconds. A home improvement inquiry starts weeks of research. The campaign structure, ad copy, and landing page for each need to reflect this entirely differently.

02

Unique competitive landscapes

Garage door repair in Los Angeles has 300+ bidders in the auction. HVAC in a mid-size market may have 20. The bid strategy, keyword breadth, and Quality Score targets are calibrated to that specific competitive density.

03

Conversion patterns vary by trade

Pest control leads close on the first call. Remodeling leads go through 3-5 touchpoints. The attribution model, landing page structure, and follow-up automation need to match how your customers actually decide.

04

Search intent is trade-specific

A "plumber near me" search and a "garage door spring replacement" search require completely different match types, negative lists, and landing page angles. Generic keyword sets bleed spend across irrelevant intent.

7 verticals

Home service industries
we specialize in.

Select your trade to see the campaign structure, keyword approach, and landing page strategy Cyticx uses for that vertical.

Locksmith Services

Emergency, residential, and automotive locksmith campaigns with tight geo-targeting. Exact and phrase match to filter non-emergency traffic.

Garage Door Repair

High-volume, high-CPM vertical. SKAG structure by service type: spring repair, opener, installation. PMax asset groups segmented by city cluster.

Search · PMax See program ›

HVAC

Seasonal surge management for AC repair, heater repair, and installation. Budget pacing and bid automation calibrated to seasonal demand spikes.

Search · PMax See program ›

Plumbing

Emergency and scheduled plumbing search campaigns. Ad scheduling aligned to peak emergency hours, negative lists blocking DIY and rental queries.

Pest & Rodent Control

Bed bug, rodent, and general pest campaigns with intent-matched RSAs and landing pages segmented by pest type and urgency level.

Epoxy Flooring

Residential and commercial epoxy campaigns with product-level ad groups and portfolio-style PMax asset groups for higher-ticket conversions.

Search · PMax See program ›

Home Improvement

Kitchen, bath, and general remodeling campaigns. Longer consideration cycle managed with nurturing ad sequences and qualified lead filtering.

Search · PMax See program ›
Get started

Don't see your trade listed?
Let's talk.

Cyticx takes on new verticals regularly. If your home service trade isn't in the list above, reach out and we'll tell you whether we have the infrastructure to serve it.