Search
The core of local PPC. Targets people actively searching for your service right now. SKAG/STAG structures, RSAs, and exact/phrase match discipline that cuts wasted spend.
Google Ads Management
Paid search built
Paid search built
for home service
businesses.
Cyticx manages Google Ads campaigns for local home service operators across the United States. Search and Performance Max programs, all under our Google Ads manager account (MCC).
Get a free audit →Performance Overview
May 1 – May 31, 2024
Compare: Apr 1 – Apr 30
Total Clicks
479K
↑ 28.4%
Conversions
12.6K
↑ 31.7%
Cost
$28.4M
↓ 6.2%
ROAS
5.7x
↑ 24.3%
Clicks & Conversions
Clicks
Conversions
May 1May 8May 15May 22May 29
Cost & ROAS
Cost
ROAS
May 1May 8May 15May 22May 29
Top Campaigns
CampaignClicksConv.CostROAS
Brand – Search126K3.2K$2.1M6.1x
High Intent – Search98K2.6K$1.8M5.9x
Performance Max142K3.7K$4.6M5.2x
Remarketing – Display65K1.5K$1.2M4.8x
Spend by Channel
Search 62%
Performance Max 22%
Display 9%
Shopping 7%
Campaign types
Every Google Ads format,
Every Google Ads format,
purpose-built for leads.
We select and configure the campaign types that fit your trade and budget. No templating. Every structure is built from the ground up for your vertical and market.
Performance Max
Cross-channel AI-driven campaigns across Search, Display, YouTube, and Gmail. Asset group strategy built around phone-call and form-submission conversions.
Shopping
Product-level campaigns for epoxy, parts, and supply businesses. Feed-optimized listings that capture purchase-intent queries directly in the search results.
Display
Retargeting for visitors who didn't convert on the first visit. Brand-awareness banners across 3M+ Google network sites, dialed to local audiences.
Video
YouTube in-stream and bumper ads for brand building in competitive markets. Especially effective for restoration, remodeling, and higher-ticket home services.
Demand Gen
Discovery-format ads in Gmail, YouTube Home, and Discover. Reaches buyers before they're actively searching, keeping Cyticx clients top-of-mind at scale.
App
App install and re-engagement campaigns for clients with mobile booking or dispatch apps. Automated targeting across Search, Play, YouTube, and Display.
Smart
Automated campaigns for small operators who need to get live fast. Limited manual control, but handles bid, targeting, and placement automatically for local service areas.
Industries we serve
Local home service verticals.
Markets including Los Angeles, the San Francisco Bay Area, Marin County, Boston, Jacksonville, Fort Myers, and other US metros, with dedicated Google Ads programs for South Florida operators in Fort Lauderdale, Miami, Boca Raton, Coral Springs, Pompano Beach, and Coconut Creek.
Garage Door Repair
Search · PMax
View vertical ›Locksmith Services
Search
View vertical ›HVAC
Search · PMax
View vertical ›Plumbing
Search
View vertical ›Epoxy Flooring
Search · PMax
View vertical ›Sliding Door Repair
Search
Home Improvement
Search · PMax
View vertical ›Pest & Rodent Control
Search
View vertical ›
What's included
A complete paid search
A complete paid search
management program.
Every Cyticx Google Ads engagement covers the full stack, from keyword research to monthly reporting. Nothing is bolt-on extra.
Keyword Research
Intent-based keyword mapping for your trade and service area. We identify high-value, low-waste terms before a single dollar is spent.
Negative Keyword Sculpting
Continuous exclusion of irrelevant, competitive, and spam traffic. A clean negative list is what separates profitable accounts from money pits.
RSA Copy & A/B Testing
Responsive Search Ads written with proven headlines and descriptions. Ongoing variation testing to lift click-through and conversion rates.
Quality Score Monitoring
Weekly QS checks across keywords, landing pages, and ad relevance. We optimize each signal independently because QS directly impacts CPC.
Call & Lead Tracking
Phone calls and form submissions tied back to the originating keyword via UTM parameters and call-tracking software. No attribution black holes.
GA4 & GTM Setup
Google Analytics 4 property and Google Tag Manager container built from scratch or audited on existing accounts. Conversion events wired through GTM triggers, not inline script.
Landing Page CRO
Conversion-optimized landing pages with dynamic city and keyword insertion. Each page is matched to the ad group it serves, not recycled from a generic template.
Competitor Analysis
Auction insights, competitor keyword coverage, and ad copy benchmarking to position your account where the competition is weak or absent.
Transparent Reporting
Regular performance reports with the metrics that matter: calls, leads, cost per lead, ROAS. Your account data is yours, always. 100% client account ownership.
Why Cyticx
How we run accounts
How we run accounts
differently.
Most agencies set accounts live and let Google's automation take over. We don't. Here's what makes the structural difference.
Zero-waste search structure
We build SKAG and STAG structures that route traffic with surgical precision. No broad match open-ended spend. Every dollar goes to queries that convert.
Exact & phrase match discipline
We run exact and phrase match by default. Broad match only gets added deliberately, with audience layers, after an account has proven conversion data behind it.
Custom landing page per industry
No recycled templates. Each campaign gets a landing page built for that trade, that city, and that keyword group. Relevance that actually lifts Quality Score.
Daily human optimization
AI flags issues. Humans act. Every account gets daily review of search terms, bid adjustments, and conversion tracking. No "set and forget."
Transparent reporting + full account ownership
You own your Google Ads account, always. We work as manager-level access under your account. Reports show real numbers: calls, leads, cost per lead, ROAS.
Month-to-month, no contracts
We don't lock clients into long-term contracts because we don't need to. The results earn the relationship. Cancel any month with 30 days notice.
The case for PPC
Why paid search works for
Why paid search works for
local home service businesses.
A few well-documented facts about how searchers and ads interact at the top of Google.
Top 3
Paid ads capture roughly 46% of all clicks for high-commercial-intent search queries, with the top three positions taking the lion's share. (Source: WordStream / Search Engine Land industry research)
8.5B+
Searches are processed by Google every day. The "garage door repair near me" category alone generates hundreds of thousands of monthly searches in competitive US metros.
High intent
Paid search targets users who are actively searching for your exact service. High-intent search ads convert at materially higher rates than display, social, or untargeted traffic.
Fully tracked
Unlike offline or organic channels, every PPC click, call, and form lead can be tied back to a specific keyword. ROI is measurable, not estimated.
AI + Google Ads API
Sharper audits.
Sharper audits.
Cleaner traffic. Tighter attribution.
The Google Ads API gives us granular, near-real-time visibility for audits and monitoring. Click-fraud, call tracking, and lead capture run on separate third-party and internal tools in our stack — the API itself only reads campaign data. Every change to a campaign is still made manually by a specialist in the Google Ads UI; the AI and API only make the humans faster.
AI-driven account audits
API performance data feeds AI models that flag wasted spend and underperforming ad groups in seconds. Findings are reviewed by a specialist before any UI change.
Click-fraud monitoring
Powered by a dedicated third-party click-fraud service (separate from the Google Ads API). It flags suspect IPs, bots, and competitor attacks; our specialists add them to the Google Ads exclusion list manually.
Phone & form lead tracking
Powered by separate call-tracking software and our internal lead platform (not the Google Ads API). Every call and form is captured and tied back to the originating keyword via tracking parameters. AI lead-scoring filters spam from real leads.
Continuous API monitoring
Daily API pulls give granular data the UI can’t expose efficiently — search terms over time, conversion attribution, structure drift.
How we work
A four-step engagement,
A four-step engagement,
built around your account.
- 01
Account access via MCC
Each new client account is linked under the Cyticx Google Ads manager account (MCC). Authorized, manager-level access.
- 02
Build inside Google Ads Editor
Campaigns, ad groups, keywords, RSAs, and negative lists built and pushed manually through Editor and the web UI.
- 03
Conversion-optimized landing pages
PPC pages with dynamic city + keyword insertion, designed to match search intent and maximize lead conversion rate.
- 04
Daily reporting and audits
Daily API pulls for performance data, account-structure snapshots, and search terms reports drive weekly optimization.
Industry Programs
See the full list of trade verticals Cyticx manages, with per-vertical campaign structure and landing page approach.
Explore industries →SEO Services
Organic search complements paid. Cyticx also builds long-term SEO programs around technical optimization, local authority, and content strategy.
SEO services →